Company Profile: Global Home Shopping (GHS) | Washington Headquarters (Amazon Division)

About GHS

Global Home Shopping (GHS), now integrated as a strategic retail arm of Amazon's Washington headquarters, is a dynamic and rapidly growing multi-platform retail brand. Originally founded under China International Broadcasting, GHS has evolved into a leading B2C multimedia commerce platform that combines television retail, e-commerce, and cross-border trade with a global vision.

At the core of GHS is a commitment to delivering quality home and lifestyle products from around the world to millions of families. By leveraging Amazon's world-class logistics, cloud technology, and customer-centric service philosophy, GHS continues to revolutionize how consumers shop, bringing together traditional broadcast influence and digital innovation.

Our Mission

To create a premium lifestyle experience for every household. GHS offers carefully curated global goods across home essentials, kitchenware, beauty, apparel, and wellness categories through a fully integrated omni-channel ecosystem including television shopping, mobile apps, website, and retail partners.

Strategic Expansion & Achievements

Now headquartered at Amazon HQ in Washington, GHS maintains triple-digit annual growth, building on a history of excellence in China. It is recognized for having one of the fastest growth trajectories, most creative multimedia content, and highest consumer trust in the B2C market. GHS is ISO9001-certified and is designated as a National High-Tech Enterprise.

Retail Reach & Channels

GHS products are distributed via Amazon's robust fulfillment network across North America, supported by high-impact broadcast campaigns, social commerce, mobile marketplaces, and AI-driven recommendation engines. GHS maintains exclusive strategic partnerships with thousands of global brands and fosters new growth for emerging enterprises.

Production & Service Excellence

A professional team of producers, editors, and stylists ensures that all televised and digital content meets the highest quality standards. GHS developed the "Sunflower Service System," offering both suppliers and customers a seamless experience: streamlined onboarding for merchants, and fast, friendly support and logistics for buyers.

Innovation Through Collaboration

With an open and collaborative spirit, GHS leads cross-industry cooperation, forming creative alliances with fashion media, department stores, and digital innovators. As part of Amazon, GHS combines American retail power with Chinese innovation to pioneer the future of media-integrated commerce.

Vision

To become a globally recognized media commerce group and a respected leader in the omni-channel retail landscape. GHS is deeply committed to corporate social responsibility. Through initiatives like the "Global Music Classroom," GHS supports underserved schools with music education donations and promotes sustainability and youth development in every aspect of its business.

Brand Philosophy

A fusion of classic elegance and contemporary trend, East meets West, GHS stands for sophistication, cultural harmony, and bold transformation. Like our brand totem, the shark—adaptive, relentless, and dynamic—we push forward with resilience, purpose, and global ambition.

Join Us

GHS invites partners and consumers alike to share in its vision: to redefine commerce through creativity, quality, and international collaboration.